Industry Skin Wellness Associate

Are you:

– an industry marketing or sales representative interested in becoming a more effective resource for healthcare professionals?

– a sales/clinical training manager who wants to provide an education program to strengthen the knowledge of your sales team? 

Designed specifically for industry marketing or sales representatives who want to strengthen their ability to collaborate with healthcare professionals and to achieve the new gold standard for industry education in the areas of wound, ostomy, and continence.

Nurses Specialized in Wound, Ostomy and Continence Canada’s (NSWOCC) Wound, Ostomy and Continence (WOC) Institute, developed the Industry Skin Wellness Associate (ISWA) Program in response to the growing desire for industry partners to enhance their knowledge, build confidence, and become better able to communicate with health care professionals working in the areas of wound, ostomy and continence. NSWOCC and the WOC-Institute developed the paced online ISWA education program as a means to empower industry partners to become a better resource in supporting clinicians, ultimately improving clinical outcomes. The ISWA program prepares industry partners to have an enriched understanding of wound, ostomy and continence issues.

The goal of the ISWA Program is to educate and prepare industry partners to work collaboratively and be a more effective resource for healthcare professionals. Graduates will have an enhanced ability to position their product portfolios from a clinical practice lens and to provide optimal support for nurses caring for those with wound, ostomy and continence issues.


Program Design

  • Designed specifically for industry sales and marketing representatives who want to strengthen their ability to collaborate with healthcare professionals and to achieve the new gold standard for industry education in wound, ostomy, and continence areas,
  • Paced online, 4-month education program (rolling start),
  • Content includes foundational knowledge pertaining to wound, ostomy and continence,
  • Assignments are aimed at enhancing skills pertaining to:
    • Ethical communication
    • Building collaborative relationships
    • Goal setting
    • Understanding the Canadian Wound, Ostomy and Continence market
    • Product positioning and differentiation in the Canadian Wound, Ostomy and Continence market
    • Leadership training

 LEARNING OUTCOMES

  • Achieve an enhanced ability to position product portfolios from a clinical practice lens
  • Provide optimal support for nurses caring for those with wound, ostomy, and / or continence issues
  • Provide industry partners the advanced ability to work collaboratively with healthcare professionals and to be ambassadors for ethical partnerships with industry
  • Distinguish yourself with a designation upon course completion

Program Structure

Level 1 – Clinical component

  • Wound, Ostomy, Continence
    • 3 separate modules

Level 2 – Advanced component

  • Addresses:
    • Partnerships with healthcare professionals
    • Product placement
    • Navigating the healthcare system
    • Business plan development

Program Guidelines

  • Students must complete at least on course in Level 1 to qualify for Level 2
  • Upon completion graduates will be eligible to use the ISWA designation
    • Designation is dependent on the number of courses completed:
      • ISWA-O (Ostomy module)
      • ISWA-C (Continence module)
      • ISWA-W (Wound module)
      • Or a combination such as: ISWA-OC, ISWA-OCW, etc.

Program Fees

Level 1*

  • Ostomy module                    $1,000.00
  • Continence module              $1,000.00
  • Wound module                     $1,000.00

Level 2**

  • Advanced Component        $1,000.00

*Students must complete at least one Level 1 course in order to take the Level 2 course

**If a student completes all 3 Level 1 courses, the fee for the Level 2 course will be waived

If you have questions or wish to register for the program, please contact programmanager@wocinstitute.ca

Start & Complete Your Application: Step-by-Step Process

English | Français

Textbooks

NOTICE: The SWAN Program uses the new Core Curriculum Texts produced by the Wound Ostomy Continence Nurses Society. If you have questions please contact the Wound, Ostomy & Continence Institute Chair: Dr. Kimberly LeBlanc at chair@wocinstitute.ca.

Ostomy:

Carmel Wound, Ostomy, and Continence Nurses Society™ Core Curriculum: Ostomy Management [2E]

ISBN-13: 9781975164560

Book#: EFMC5 (2022)

Wound:

McNichol Wound, Ostomy, and Continence Nurses Society™ Core Curriculum: Wound Management [2E]

ISBN-13: 9781975164591

Book#: OKQC5 (2022)

Wound, Ostomy & Continence Institute students are able to purchase these books directly from the publisher at a discount. Students are encouraged to purchase their books early, to ensure that they have them at the opening of the course. Students are may go directly to Login Canada and purchase their textbooks at a discount. Please go to lb.ca/wocinstitute

Continence:

All continence readings will be provided by the WOC Institute


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The Wound, Ostomy and Continence Institute is wholly owned and operated by Nurses Specialized in Wound, Ostomy and Continence Canada (NSWOCC).

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#NSWOC Karla Lohnes discusses the Current State of #Wound, #Ostomy & #Continence in Nova Scotia yesterday at the Nova Scotia Summit: #SupportingSustainability. Universal access to an NSWOC will contribute to a sustainable health care system in Nova Scotia. https://t.co/06zVfm1Ju7
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@CatherineHarley, RN, IIWCC, eMBA Dr Karen Cross, MD, PhD, FRCSC Karla Lohnes MClSc-WH, BScN, RN, NSWOC, WOCC(C) Sheri McPhee, RN, BScN, M.Ed, NSWOC, WOCC(C) Ann Durkee-MacIsaac, Chair of the Board, Ostomy Canada Society @CAETAcademy17 PhD, RN, NSWOC, WOCC (C), FCAN
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A special thank you to our panelists at theNova Scotia Summit: #SupportingSustainability who discussed the current situation of #WOC in Nova Scotia and how we can collaborate and contribute to the sustainability in the areas of #wound, #ostomy and #continence. https://t.co/7eG44qN39g
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Bernadette Mitchell MacDonald RN, BComm, IIWCC Melissa Gosse RN, BN, IIWCC Amanda Parsons RN, BN, IIWCC Angela Arsenault RN, BN, IIWCC, MN, NP Sheri McPhee RN, BScN, M.Ed, NSWOC, WOCC(C)
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Sheri McPhee, RN, BScN, M.Ed, NSWOC, WOCC(C), speaks on the Nova Scotia Continuing Care Provincial Wound Care Program yesterday at our Nova Scotia Summit: #SupportingSustainability Congratulations to Sheri and her team for their hard work in Nova Scotia! https://t.co/vpW0cYF9Q4
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