Industry Skin Wellness Associate

Are you:

– an industry marketing or sales representative interested in becoming a more effective resource for healthcare professionals?

– a sales/clinical training manager who wants to provide an education program to strengthen the knowledge of your sales team? 

Designed specifically for industry marketing or sales representatives who want to strengthen their ability to collaborate with healthcare professionals and to achieve the new gold standard for industry education in the areas of wound, ostomy, and continence.

Nurses Specialized in Wound, Ostomy and Continence Canada’s (NSWOCC) Wound, Ostomy and Continence (WOC) Institute, developed the Industry Skin Wellness Associate (ISWA) Program in response to the growing desire for industry partners to enhance their knowledge, build confidence, and become better able to communicate with health care professionals working in the areas of wound, ostomy and continence. NSWOCC and the WOC-Institute developed the paced online ISWA education program as a means to empower industry partners to become a better resource in supporting clinicians, ultimately improving clinical outcomes. The ISWA program prepares industry partners to have an enriched understanding of wound, ostomy and continence issues.

The goal of the ISWA Program is to educate and prepare industry partners to work collaboratively and be a more effective resource for healthcare professionals. Graduates will have an enhanced ability to position their product portfolios from a clinical practice lens and to provide optimal support for nurses caring for those with wound, ostomy and continence issues.


Program Design

  • Designed specifically for industry sales and marketing representatives who want to strengthen their ability to collaborate with healthcare professionals and to achieve the new gold standard for industry education in wound, ostomy, and continence areas,
  • Paced online, 4-month education program (rolling start),
  • Content includes foundational knowledge pertaining to wound, ostomy and continence,
  • Assignments are aimed at enhancing skills pertaining to:
    • Ethical communication
    • Building collaborative relationships
    • Goal setting
    • Understanding the Canadian Wound, Ostomy and Continence market
    • Product positioning and differentiation in the Canadian Wound, Ostomy and Continence market
    • Leadership training

 LEARNING OUTCOMES

  • Achieve an enhanced ability to position product portfolios from a clinical practice lens
  • Provide optimal support for nurses caring for those with wound, ostomy, and / or continence issues
  • Provide industry partners the advanced ability to work collaboratively with healthcare professionals and to be ambassadors for ethical partnerships with industry
  • Distinguish yourself with a designation upon course completion

Program Structure

Level 1 – Clinical component

  • Wound, Ostomy, Continence
    • 3 separate modules

Level 2 – Advanced component

  • Addresses:
    • Partnerships with healthcare professionals
    • Product placement
    • Navigating the healthcare system
    • Business plan development

Program Guidelines

  • Students must complete at least on course in Level 1 to qualify for Level 2
  • Upon completion graduates will be eligible to use the ISWA designation
    • Designation is dependent on the number of courses completed:
      • ISWA-O (Ostomy module)
      • ISWA-C (Continence module)
      • ISWA-W (Wound module)
      • Or a combination such as: ISWA-OC, ISWA-OCW, etc.

Program Fees

Level 1*

  • Ostomy module                    $1,000.00
  • Continence module              $1,000.00
  • Wound module                     $1,000.00

Level 2**

  • Advanced Component        $1,000.00

*Students must complete at least one Level 1 course in order to take the Level 2 course

**If a student completes all 3 Level 1 courses, the fee for the Level 2 course will be waived

If you have questions or wish to register for the program, please contact programmanager@wocinstitute.ca

Start & Complete Your Application: Step-by-Step Process

English | Français

Textbooks

NOTICE: The SWAN Program uses the new Core Curriculum Texts produced by the Wound Ostomy Continence Nurses Society. If you have questions please contact the Wound, Ostomy & Continence Institute Chair: Dr. Kimberly LeBlanc at chair@wocinstitute.ca.

Ostomy:

Carmel Wound, Ostomy, and Continence Nurses Society™ Core Curriculum: Ostomy Management [2E]

ISBN-13: 9781975164560

Book#: EFMC5 (2022)

Wound:

McNichol Wound, Ostomy, and Continence Nurses Society™ Core Curriculum: Wound Management [2E]

ISBN-13: 9781975164591

Book#: OKQC5 (2022)

Wound, Ostomy & Continence Institute students are able to purchase these books directly from the publisher at a discount. Students are encouraged to purchase their books early, to ensure that they have them at the opening of the course. Students are may go directly to Login Canada and purchase their textbooks at a discount. Please go to lb.ca/wocinstitute

Continence:

All continence readings will be provided by the WOC Institute

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NSWOCC is thrilled to share that Kimberly LeBlanc, PhD, MN, RN, NSWOC, WOCC(C), FCAN, Academic Chair of the NSWOCC Wound, Ostomy and Continence Institute, was elected as the CNA President-Elect today at their AGM. Congratulations, Kim! https://t.co/T7J7Lvv1ks
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The NSWOCC Board of Directors is pleased to announce the appointment of Marcia Leard, RN, BScN, NSWOC, WOCC(C) of Summerside, PEI, as the President of Nurses Specialized in Wound, Ostomy and Continence Canada (NSWOCC). Read the full announcement at https://t.co/L7wi1uQiIM https://t.co/WVpcSBLbiW
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A friendly reminder that in recognition of Pride Month, NSWOCC invites you to join an NSWOCC Wound, Ostomy and Continence Institute webinar for continuing education TOMORROW from 7pm-8pm EDT: "The 2SLGBTQi+: A summary for nurses" Register now for free at https://t.co/p4GNn6iNlO https://t.co/XJ2Jnl24rx
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